Assignment task:
Ch. 4. Explain Abraham Maslow's Hierarchy of needs and Sigmund Freud's psychoanalytical theory. Be sure to explain the differences between these two theories (Again, since we live in a visually stimulating world, feel free to make a chart to capitalize on these comparisons). Additionally, how might these two motivational theories influence how marketers conduct their market research? (Consider Figure 4-3 as you answer this question). Finally, what challenges do Christians face as they consider these two theories? Do these theories align or contradict with our Christian worldview? Be sure to use examples to illustrate your point.