Explain about the Promotion Strategies.
Promotion Strategies:
The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicity, direct marketing, personal selling and public relations. When the cultures of various countries differ considerably, this is always a challenging task for companies to design an effectual promotional strategy for global customers. Communication is a necessary form of the promotional process. The other factor that also influences the designing of a promotional strategy is the various set of cost constraints in various countries. For example: Media cost and sales force cost differs considerably from one country to other. Thus, companies need to be very careful within the selection of communication mix in various countries. Different promotional strategies must be developed for various markets. One of the promotional strategies must be developed for various markets. One of the significant promotional strategies for industrial markets is participation into international trade fairs.
Sponsoring locally admired games and events can also be effectual promotion strategies.