Case Study 4: MTV Networks: The Arabian Challenge, please read and than answer
1. Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. What challanges does the culture pose to MTV?
2 Critically analyze MTV's strategy in the Middle East. Comment on its entry strategy and also its strategy of providing mixed content to the market. Do you think MTV will be able to succeed in the market?
3 Follow up on this case as of the time of your reading it,
HOw successful has MTV been in this market to date?
What, if anything, do you think MTV should have done difrently? What should compony do now?