Experiencing a negative market impact


Problem:

Xavier and Yvette have been paired up to analyze the needs of ZZZ Sleepers mattress stuffers. ZZZ is experiencing a negative market impact from all the mattresses with air inside. They want to either improve their product or lay off half of their mattress stuffers. Xavier has experience analyzing the needs of project rollouts. Yvette has experience in analyzing the needs of employee development projects. This situation may be neither a rollout nor a development need. What kind of project is this? What strengths will each of these individuals bring to that type of project (besides experience doing other performance analyzes)? Where are they likely to be "in conflict" with each other's methods? (Note: this question is really about defining the focus of an analysis, the stages of analysis and the probable differences in types of skills that someone specializing in one situation will have.)

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Marketing Management: Experiencing a negative market impact
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