Exercising good marketing ethics in targeting


Question: A number of fast food companies run regular marketing campaigns targeting young children with the temptation of a small gift, normally some form of toy, in a series of collections.

Do you think these companies are exercising good marketing ethics in targeting such young children whom are unable to understand that this is a form of trickery to get you into the store?

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Business Law and Ethics: Exercising good marketing ethics in targeting
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