Executives at lululemon athletica have just written a plan


1. Ilham grew up in Morocco. She worked in the Netherlands for 10 years and now she is moving to North Carolina due to work relocation. This is an example of increasing diversity due to

a. ?changing demographics.

b. ?competitive advantage.

c. ?terrorism.

d. ?legislative and judicial decisions.

e. ?globalization.

2. Sealed Air packages food, which preserves it and leads to less waste. Sealed Air launched an initiative in China to package chicken, because more than half of the chicken there spoils before consumption. Sealed Air's initiative focuses on an untapped market and is an example of the a(n)____ stance toward social responsibility because it helps the environment, farmers, and consumers of China.

a. reactive

b. obstructionist

c. proactive

d. accommodative

e. participative

3. A contingency plan

a. makes an organization less flexible.

b. is unnecessary for organizations that face a dynamic environment.

c. can be used only at a strategic level.

d. is developed after considering possible events.

e. is used in conjunction with the organization's originally developed plan.

4. Executives at Lululemon Athletica have just written a plan that allocates a large part of the firm's cash to a new product line. This will give them a competitive advantage and the new product line will have a synergistic effect when combined with current products. What kind of plan is this?

a. Strategic

b. Tactical

c. Standing

d. Contingency

e. Operational

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