Excellent communication between customers and suppliers is


You need to select only one issue from each of the topics listed below, and write no more than 400 words for each issue. Do not cover more than four topics or more than one issue from a topic, and do not exceed the word count for each issue.

Topic 1:

a. Meeting the customer requirements (Oakland 2003) is a reasonable definition of quality.

b. Customer satisfaction means we can wrap up our projects more rapidly (Frame 2002, quoted in Reid 2013a)

c. Not doing it right the first time at every stage of the process, essentially, is the cause of failures and problems in the production of products and services (Oakland 2003).

Topic 2:

a. Excellent communication between customers and suppliers is the key to total quality performance (Oakland 2003).

b. It is always cheaper to do it right the first time (Crosby in Beckford 1998, quoted in Reid 2013b).

c. If all employees are to participate in making the company or organisation successful...then they must also be trained in the basics of disciplined management (Oakland 2003).

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Marketing Management: Excellent communication between customers and suppliers is
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