Assignment:
Amazon: a master of reinvention"
Read the following Article
https://www.london.edu/faculty-and-research/lbsr/diie-innovation-icons-amazon
Identify and analyze all points that, according to the author, make Amazon the best example of a serial business model innovator
Provide 2 real-world examples that support each point, and 2 examples that oppose each point.
Make sure to cite your sources
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