Case Study : THE EVOLUTION OF STRATEGY AT PROCTER & GAMBLE
The first Case Study (Proctor and Gamble)
Identify problems: The Problems can be succinctly stated in a 2-3 sentence (short) paragraph for each.
Conduct strategic analyses:
Identify the Strategic Issues. Each issue can be summarized in 1-2 sentences, and then follow it with a short analysis of what you think needs to be done to address each issue.
I want you to determine what would solve/address the issue.
Examples might be related to more training of staff, more investment in equipment, greater use of specific types of technology, etc.
Propose alternative solutions: Then, once you have done that, evaluate each as to its effectiveness and/or appropriateness.
Make recommendations: The actions that you propose should address the very next steps that the organization needs to take.
Case study papers should be 3-5 pages in length, doubled spaced.