Example of vertical integration


Find an example of vertical integration within your city, or a city you know. Are there any particular advantages to this vertical integration? If so, what are they? If there are no such advantages, how do you explain the integration? Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

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Marketing Management: Example of vertical integration
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