Assignment:
Find an example of three current advertising campaigns that are using at least one of the following source or message factors:
· a celebrity spokesperson
· a corporate leader such as the president, founder or CEO as an advertising spokesperson
· a comparative advertising message
· a fear appeal message
· a humorous appeal message
Analyze the advertisers' use of this particular source or message factor. Why do you think the advertiser chose to use this particular source or type of message? Are the spokespersons and/or messages appropriate or inappropriate for this particular brand of product or service? How might the use of this type of source or message impact the way consumers in the target audience respond to the advertising campaign?