Examine your findings and determine whether Amazon outperforms Apple based on financial ratios. Identify where Amazon seems to lag. Describe how Amazon compares with the industry and speculate as to why you believe your firm is performing as it is. Using https://investing.money.msn.com/investments/key-ratios
Amazon/ Apple/ Industry
Current Ratio
1.07/ 1.31/ 1.23
Return on Equity
21.56/ 45.37/ 20.01
5 Year avg
6.60/ 36.90/ 9.92