Assignment
Case Study: Corporate Social Responsibility Reputation
Prior to beginning work on this assignment, read Chapter 1 of your textbook and the article The 10 Companies With the Best CSR Reputations in 2017. Additionally, read the Lecture. For this assignment, you will be writing a two- to three-page paper.
Select one company from The 10 Companies With the Best CSR Reputations in 2017 with an active CSR presence or program to analyze. If you choose to deviate from this list, please contact your instructor for approval.
In your paper, The 10 companies are listed on Forbes website (LEGO, Microsoft, Google, Walt Disney Company, BMW Group, Intel, Robert Bosch, Cisco Systems, Rolls-Royce Aerospace and Colgate-Palmolive)
• Examine what problem(s) the company is addressing and how they address it.
• Select at least three internal and external stakeholders.
o Assess the effects of the company's CSR initiatives on each stakeholder.
o Evaluate whether the company is successfully communicating their mission to the stakeholders.
o Recommend how the company can improve its CSR presence or program.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.