Article, HBR publication, reviews the skillsets needed as students transition into the world of data analytics, i.e. marketing research.
Article - Prioritize Which Data Skills Your Company Needs with This 2×2 Matrix by Chris Littlewood
You need to ponder about this topic, and examine those skills which you believe may be of value to you in building your profile. A 2x2 matrix combining 'time and utility' is presented in the article.
Engage the topic and then review the matrix towards the end in understanding the desired skill set.