Examine the type of change experienced current or past


Purpose of Assignment

Students start to think about how change may impact an organization, how leadership is effective or ineffective in communicating, and to hear from other students about types of changes experienced or researched. Organizations are impacted by change both internally and externally.

Assignment Steps

Choose an organization at which you have worked or with which you are familiar.

Examine the type of change experienced (current or past employer or a company that your facilitator approves). This is an organization you will be using throughout the entire class.

Reflect on how the leadership introduced/announced the change and the reason for the change.

Prepare a graphic that illustrates your analysis of the change and in 1,050 words, cover the following:

• Identify the type of change.

• Explain how the change was communicated.

• Identify which leaders were involved in the communication.

• Identify the change model (if possible).

Format your assignment consistent with APA guidelines.

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Marketing Management: Examine the type of change experienced current or past
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