Examine the reasons for resistance to change


Examine the reasons for resistance to change. Resistance can be for numerous reasons including lack of rewards for change, loss of security, or lack of trust.  Incremental change in organizations can be less threatening and easier to integrate into the existing culture.  Employee resistance to organizational change initiatives is a symptom, not a problem. What are some of the real problems that may underlie employee resistance to change? How do organizations create an atmosphere whereby employee resistance is reduced and/or eliminated?

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Marketing Management: Examine the reasons for resistance to change
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