From the first e-Activity, examine the overall consumer behaviors and determine the manner in which these behaviors relate to consumer demographics and lifestyles when customers choose a car color.
From the second, e-Activity, ascertain Vans' target market.
Provide your opinion as to whether or not Vans is sufficiently addressing the overall consumer behaviors of the users of skateboard products in order to attract that target market to its particular products.
Support your response with examples of Vans' success or lack thereof.