Examine the methods of offering support to channel members


Discussion

Select a company that you are interested in. Propose ways that you would narrow your target market for that company specifically and explain how market geography, size, density, and behavior factor into your decision.

Choose one dimension of the marketing framework and describe specific factors within that dimension in relation to channel design strategy.

Compare and contrast the approaches for learning about member needs and problems. Develop a list of at least three "best practices" for communicating to and motivating channel members.

Examine the methods of offering support to channel members. Select the one that would appeal most to you if you were a channel member and explain why.

Organizations must find the best candidate for a job among a pool of many applicants. Which of the basic selection criteria do you feel is the most critical in hiring? Give a rationale for your decision along with examples:

· Education and experience

· Skills and abilities

· Personal Characteristics

· Hiring for fit.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Examine the methods of offering support to channel members
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