Assignment:
Group Assignment - Marketing mix
Choose a brand found in Australia of your interest (I have chosen Coles Supermarket). Prepare a report with respect to marketing mix of product, price and promotion. Choose one concept from each of the marketing mix and discuss it in the context of that brand.
In this assignment you are required to prepare a report on three marketing mix strategies of product, price and promotion of a well-known brand found in Australia of your choice.
Overview:
1. Choose a brand found in Australia of your interest. (Coles Supermarket)
2. Examine the marketing mix product, price and promotion of your selected brand.
3. Discuss the extent to which brand's marketing mix strategies are linked with theories.
4. In the report you are expected to provide support to your argument based on either research and/or theory discussed in the lecture.
Further Guidelines:
1. Number of references needed - at least 6 journal articles or book reference.
3. Harvard Referencing Guide.