Examine the main advantages of the selected strategy


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Read the article "The Ansoff Matrix - Understanding the Risks of Different Options." In the article, the author discusses four different types of product-market strategies: Market penetration, Market development, Product development, and Diversification.

o Select one of these strategies that you would use for future growth of a business and examine the main advantages and disadvantages of the selected strategy. Provide an example or scenario to support your response.

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Business Management: Examine the main advantages of the selected strategy
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