Problem:
Can you please help me find resources to address the following question and briefly bullet point the significant trends and how they will impact marketing of the AT&T product?
AT&T is offering a IP based video solution that competes directly with the cable company. AT&T's IP video product offering is in direct response to the cable company offering local and long distance phone service. The features are similar but with the twist of IP based technology and integration with the data from your computer.
Examine the impact of purchasing trends on consumer behavior (e.g. globalization, cultural changes, and technology) and how these trends will affect the marketing of the selected product or service.