Assignment:
Introduction
Over the last twenty years, international business has been drastically affected by global competition as well as the globalization of preferences and business practices. The nature of the corporation, rules of competition, industry boundaries, and political realities are all factors that are undergoing rapid change. New technologies, regional economic treaties, and a surge in cross-border political and business alliances have made the world more interconnected and more interdependent. Business organizations, managers, workers, and consumers are all being affected by these forces of globalization. To be effective, firms around the world must become more adaptive, innovative and competitive.
Vision & Learning Goals of the College of Business, SFSU
Our Vision: We aspire to be one of the best public urban business schools by applying sustainability and ethical perspectives to our understanding of business practice, global leadership, innovation, the economy and society.
COB Learning Goals:
I. Students have basic competencies in the discipline of International Business.
II. Students demonstrate effective communication skills.
III. Students demonstrate the ability to analyze business situations.
IV. Students develop team skills that facilitate achievement of organizational goals.
V. Students understand the ethical issues related to the operation of business including sustainability.
VI. Students understand the issues related to the operation of global business.
Course Objective
This course will help you develop an understanding of how firms develop and implement a variety of strategies to survive and build a competitive advantage. We will also examine the impact of culture, managerial capabilities, and varying institutions on business practices.
This course should enhance your ability to:
• Assess the sources of competitive advantage
• Comprehensively analyze company strategy & industry developments
• Evaluate effective managerial strategy for cross-border activities
• Understand how business structures & functions are impacted by globalization pressures
Required Text: Global Strategy (2009 or later) by Mike W. Peng. Publisher: Cengage Learning