Leveraging Competitive Advantage
Examine the home page of Anheuser-Busch InBev and explore the six categories in leveraging competitive advantage that helped the company become the number one brewer in the world.
Six Categories of Advantage:
- Customer Market
- Products/Services
- Business System/Value Chain
- Assets/Resources
- Partners
- Scale/Scope
Expanding Globally
Read the article "Here's Why Microsoft's New Mobile Strategy Will Help It Overtake Apple In 3 Years." Why does the author suggest Microsoft will overtake Apple? How can Microsoft expand in the market? What are some ways in which Microsoft can build global brand loyalty?