Assignment:
Health Care Historical Trends and Marketing Impact
Write a 2000 word paper in which you explain your position on national health care spending in the United States. Include information on the following:
• Examine the historical trends and impact of health care spending.
o How has the level of national health care spending changed compared to the overall spending in the U.S. economy?
o Has the trend been overall positive or concerning for the economy and consumers?
• Examine what impact marketing has on health care spending.
o What impact can the marketing efforts of a facility have on the types of patients it attracts? What impact does it have on the willingness of payers, such insurance companies and Medicare/Medicaid, to cover the cost of the services?
o How do health care facilities spend on marketing efforts to differentiate themselves from competition and to attract patients?
• Provide a forecast of the following:
o The future economic needs of the health care system
o Why these needs should be addressed
o How you envision these needs will be financed
Format your paper according to APA guidelines.
References: The paper must include, at least, 2 references