Project Assignment: Innovation And Competitive Analysis
1) REVIEW THE ATTACHED CASE STUDY
2) Based on the case study, you will advise the CEO on ways forward for the company. In addition, you will examine the competitive environment, and discuss frameworks for evaluating various strategies for the company.
Write a three to five page paper in which you:
1. Using Porter's Five Forces of Competition to perform a competitive analysis of the company's industry. Support your response.
2. Select at least two innovative and technology trends that the company or its competitors introduced. Next, examine the feasibility and expected market impact of the trends you selected. Provide a rationale for your response.
3. Assess the company's situation (e.g., its capabilities, resources, etc.) regarding its recent development. Provide support for your response.
4. Give your opinion as to whether the company's organizational structure supports or impedes its ability to innovate and be a successful company. Justify your answer.
5. Use at least three quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- CHIPOTLE-CASE-STUDY.rar