Identify a social issue, such as domestic violence, child abuse, homelessness, business ethics, or international human rights violations.
Obtain facilitator approval in week four.
• Discuss the nature and history of your issue.
• Examine the effect the issue has on society.
• Select at least two elements of persuasion to use in your campaign. Describe how you used these elements to make your campaign persuasive.
• Explain how your presentation will capitalize on the various motivations of altruistic behavior, as identified in social exchange theory, to encourage people to participate in your social intervention.
• Discuss the implications of your strategy in terms of intervention and prevention.