The 4Ps of Marketing
• From the e-Activity, imagine that you are pitching your favorite social media site to the "Shark Tank" panel for a possible investment opportunity. Examine the 4P's (price, product, place, promotion) of your favorite social media Website. Create a brief pitch for the social media site to present to the "Shark Tank" panel.
• Examine the components of a marketing plan. Determine the component you believe to be the most important and the component you believe to be the least important. Provide a rationale for your response.