Discussion: "Competitive Advantage"
These are class homework discussion questions only. Answer in that manner and do not format has a research paper but do give qualified references.
1. Examine the overall manner in which an enterprise could exploit the opportunities that technology offers in order to establish or sustain a competitive advantage. Include a real-world example to support your response.
2. Use the Internet or Library to research two to three articles on soda wars among American soft drink manufacturers, primarily between Coca-Cola and Pepsi. Next, propose a strategy that one of the soft drink manufacturers could use to increase its competitive advantage. Provide a rationale for your response.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.