1. Discuss the process that Sarah Foster and her partners have gone through to bring to market their medical device. How might they have avoided some of the pitfalls they have encountered?
2. Examine Newland's strategy in light of the special circumstances in this industry. What is your recommendation for moving the company forward?
3. In light of your strategic plan for Newland's Medical, how can Foster achieve a balance between her personal and professional objectives and commitments?