Assignment Task: Adaptive Sports Global (ASG)
The following Course Outcome is assessed in this assignment:
MT450-1: Examine how marketing strategies influence marketing decisions.
Introduction and instructions: In this assignment, you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First, read the background concerning the scenario Adaptive Sports Global (ASG) company. Then view the simulation provided all the way through to gain a glimpse of what it might be like to work as a marketing product line manager in a well-funded startup company.
The second simulation will provide details you need to understand to more successfully complete the assignment. Once you have thoroughly viewed the second simulation at least once, address the required checklist items below to complete the assignment.
Scenario: Adaptive Sports Global
Read Adaptive Sports Global (ASG) background information needed for This assignment.
-View the meeting of the marketing director at Adaptive Sports Global (ASG), and the marketing management team meeting, to begin to develop the marketing strategy and marketing plan.