Problem
• Examine how at least three growth strategy alternatives utilized by Amazon in the global and domestic retail markets influenced profitability, and indicate if the strategies were successful.
• Assess the financial value of the acquisitions and investments made by Amazon, and the influence of the acquisitions and investments on profitability during the accounting period.
• Analyze the effect of the equity investments and impairments resulting from the acquisitions and investments by Amazon.com on the financial statements, and indicate whether or not the strategy was a creatable one. Provide support for your rationale.
• Create an argument that growth in the European market can have a significant impact on current earnings and profit for Amazon.com. Provide support for your rationale.
• Use at least two quality academic resources in this assignment.