Assignment
From the list below, choose a subject you would like to research. This will be the topic of your thread:
• Long-term customer loyalty and relationships
• Global marketing
• The importance of marketing research
• Defending the practice of social media marketing
Threads:
• Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.
• In at least 600 words, discuss your topic by addressing the following items:
o Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item).
o Examine at least 1 practical application/example for your topic.
o Formulate a question about your topic that your classmates will respond to.
o Have a separate heading for each of these 3 sections.
o Use two scholarly sources in addition to the course textbook.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.