Examine and discuss the relationship that exists between a company’s various internal resources, its internal and external environments, and its willingness and ability to not only engage in entrepreneurial and entrepreneurial marketing activities but also to be successful with those activities. In addition, identify and de scribe some specific circumstances, if any, in which companies lack the willingness and ability to engage in entrepreneurial and entrepreneurial marketing activities. Lastly, examine and discuss what can be done, if anything, to increase the willingness of individuals and companies to engage in entrepreneurial activities and entrepreneurial marketing activities.