Examine and critique one or two aspects of the companys


I am an university student of Communication In Business. Please match all requirements, answer all questions in your own words and show the website reference for each answers.

Communication in business

Critical Essay:

In Assessment One, your task is to review the behaviours, actions and communications of one of the companies listed below of your choice:
1. Royal Dutch Shell
2. Qantas
3. Citigroup
4. Toyota
5. Apple
6. Philip Morris International
7. HSBC
8. Rio Tinto

In your own words:

- Examine and critique one or two aspects of the company's social performance with regards to fulfilling society's expectations on how the company should operate its business. You can look at a company's performance in regards to the environment, equality, employment, community development, health and human rights, just to name a few options. Highlight both areas of achievement and those requiring improvement. Do not focus only on the positive or negative.

- Examine and discuss the impact and implications of the company's actions on society and stakeholders.

- Provide your conclusions about the company's performance in society, based on the information you provide in your paper. Word Limit: At least 1500, with a maximum of 1800 words. This INCLUDES in-text citations. Don't slip up! Make sure you do not go over the maximum word limit. A 5% penalty will occur for every 50 words - or part thereof - over the maximum word limit. This will be strictly enforced.

This is an assignment that asks you to reflect broadly on the role of business, how it communicates and acts on a social issue facing it in any society. Take time to reflect on the many arguments and pieces of information presented in the literature. You will need to read widely and broadly.

Points to consider:

• The past and current performance of the company.

• What role does the business play in society?

• What is the company hoping to achieve?

• Who are the stakeholders and what are their primary needs/concerns?

• How well does the company impact upon its society and stakeholders?

Essay Requirements

• 3cm margins and 1.5pt line spacing. Arial, Calibri, Times New Roman or Cambria font.

• At least 1500 words. Max 1800 words (exceeding the word limit WILL incur a 5% penalty for every 50 words or part there-of over the allowable limit)

• Well structured writing

• Use of expected grammatical and punctuation conventions (for writing in Australian English)

• Well supported arguments using scholarly sources.

• You must complete all assessments in this Unit to be eligible to pass

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