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Examine a recent larger scale purchase that you made

Discussion Post: Consumer Behavior

Examine a recent larger scale purchase that you made. What was the process that you used and how did it compare the model described in the reading? What roles did family, friends, and social media play in the process.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Examine a recent larger scale purchase that you made

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