Every organization involved in delivering either a product or service faces major pricing decisions. These decisions can range from simple to complex decisions. However, pricing decisions can be grouped into three categories. Using the Internet, select a company and a new service that you think the company could offer, and then describe three categories ( 1. setting a price for new services, 2. make a decision to modify prices over time 3. make a decision initiating and responding to price change) that your pricing decision for the new service would be based.