Problem: I need some good directional help. I thought I had it but not fully any help will be great. I have to analyze today's feedback and evaluation strategies of the Nike Athletic Shoe Company.
The analysis ahas to include:
a. An evaluation of current research techniques used.
b. An evaluation of current organization research and evaluation management within the company.
c. An evaluation of current marketing intelligence systems for feedback.
d. Recommendations for feedback and evaluation strategies.