Evaluation of the macro-micro and internal environment


Problem 1. Undertake an evaluation of the macro, micro, and internal environment, assessing your findings with a SWOT analysis.

Problem 2. Develop marketing objective from the results of this analysis and in line with your corporate goals.

Problem 3. Develop a range of options to meet these objectives, reviewing their relative feasibility.

Problem 4. Prepare a strategic marketing plan.

Problem 5. Explain the method to be used to implement and control the plan.

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Other Subject: Evaluation of the macro-micro and internal environment
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