Evaluation of effectiveness


Select a marketing material of your choice (such as newspaper or magazine advertisments, a picture of bulleting board or a poster, video material, commercial, promotional literature, product packaging, etc.)

Prepare an evaluation of effectiveness of this material for its target market, define pros & cons of specific aspects of it and make recommendations for improvements.

Make a presentation in class as scheduled by your instructor (weeks 2-5).

Create a 8- to 10-slide Microsoft® PowerPoint® presentation. Include a summary slide at the beginning of your presentation and your reference slide.

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Marketing Management: Evaluation of effectiveness
Reference No:- TGS0547517

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