Assignment
Strategic management project will be about Apple Inc.
Project Deliverables
Phase 1 (Outline for Strategic Management Case)
- Introduction of the company (limit to a maximum of three single-spaced pages).
o Description of the firm and its products
o Company history (brief history, critical events, competitors, leadership), including strategic elements of its history
o Vision and mission statement
o Assessment of mission and vision
- External assessment
o EFE and CPM with strategic implications - Complete an EFE and CPM for your company (including analysis and conclusions)
o Analysis of competitive position, opportunities, and threats
- Internal assessment
o IFE with strategic implications- Complete an IFE and calculate financial ratios (including analysis and conclusions)
o Financial ratio analysis with key conclusions and implications for strategic choice
o Overall analysis of internal capabilities and implications for your strategic decisions
o Current strategy (brief description of the firm's current strategies), including current use of technology
o SWOT matrix with strategic implications for the company
o BCG matrix with strategic implications for the company
o Space or other matrices with strategic implications for the company
o Possible strategic alternatives
o Evaluation of current organizational structure
o Develop alternative strategies for your company with strengths and weaknesses of each.
o Recommendation changes (if needed) to the structure, culture (including values), processes, rewards, or technology
- Strategic analysis, choices, impact, and measurement
o Develop a product-positioning map with strategic implications for the company
o Evaluation of strategies and objectives to achieve most favorable market position
o Description of how you would implement your strategies
o Milestones (steps for each major initiative with their timelines
o Specific results you want to achieve including market, financial, and product or service goals
o Financial projection (minimum three years)
o Executive summary - see below
Executive summary (compiled with concise and critical elements from the detailed work) While done as a last step, this goes in front of the report, after the index. A final and all-encompassing analysis is presented, along with the recommendations that you would make to the firm's board of directors. This includes identifying what you recommend, and briefly outlining alternatives considered, key implementation steps, and the impact of the implementation on the company's performance and competitive position.
Complete all editing, verification, and citing of all sources, and insert graphs and illustrations.
Example of Format
Example Outline and Structure for the Strategic Plan (Headings)
The outline below is an example and should be modified to adapt to your company. The primary headings are good ways to organize your work into logical sections (e.g., internal analysis, external analysis, etc.).
Cover Page
Index
Executive Overview
Introduction of the Company
Description of the firm
Company history
Vision and mission statement
Strategic elements of the history
Overall assessment
External Assessment
EFE and CPM
Analysis of competitive position, opportunities, and threats
Internal Assessment
Financial ratio analysis
IFE
Analysis of internal capabilities and implications for your strategic decisions to follow
Current strategy, including current use of technology
Possible alternatives
SWOT matrix
BCG matrix
Space or other matrices
Description of core values you would use to create the desired culture
Evaluation of current organizational structure
Recommendation changes (if needed) to the structure, processes, rewards, or technology
Strategic Analysis, Choices, Impact, and Measurement
Product-positioning map
Evaluation of strategies and objectives to achieve most favorable market position
Description of how you would implement your strategies
Milestones (steps for each major initiative with their timelines
Specific results you want to achieve including market, financial, and product or service goals, and
how and when they will be measured
Financial projection (minimum three years)
Executive Summmary
Follow APA style guide to write the case. Cite within the body of your case and include a reference list. This is particularly true for any source data that will come from financial reports and corporate websites.