Task: After reviewing the article (https://fortune.com/2012/11/16/amazons-jeff-bezos-the-ultimate-disrupter/), help me with an analysis covering the following questions:
Question 1. What is your evaluation of Bezos' approach to leading change? Have Bezos' various initiatives added value? If so, how?
Question 2. What are some of the challenges that Amazon.com faces by setting a goal to be the company that "sells everything to everyone"? Is this sustainable?
Question 3. Was Amazon continuously successful? Describe some successes and failures.
Question 4. With a business model that focuses on low costs and even goes as far as a break-even mentality, how does this defy the typical strategic business models and is there a path for sustainability?
Question 5. As Amazon continues to grow in size and in scope, what challenges to you think Jeff Bezos and his managers will confront as they attempt to increase the company's performance?