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Evaluating the product offerings at rei

Problem:

Evaluate the product offerings at REI (Recreational Equipment Inc). Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, promotion, and pricing.

How does REI compare with the competitors you have reviewed?

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Marketing Management: Evaluating the product offerings at rei

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Marketing Management: Evaluating the product offerings at rei

Reference No:- TGS02024393

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