Evaluating the overall performance of a firm


Question 1. Explain how you would go about evaluating the overall performance of a firm.

Suppose you have $100,000 and want to invest the money. How would you proceed to find a good company to put your money in? What is it you are looking for (it has to be in finance terminology)?

Question 2. Discuss the importance of quality in a firm's financial statements, and how you would go about evaluating them.

How would you describe the quality in a firm's financial statements?

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Finance Basics: Evaluating the overall performance of a firm
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