Problem:
Company X is looking for opportunities to create higher profits. High level managers of X have invited mid-level managers to their brainstorming meeting to help increase the number of ideas and options. As preparation, you investigate the SWOT analysis of two major competitors.
After evaluating the analyses of the competition; choose an element from the analysis (a strength, weakness, opportunity, or threat) that could best be used to benefit X as well. Propose and support your idea to increase profits at X.