Tell us about the Starbucks Corp. what it does, and makes; publically traded or privately owned; how big, etc. 'what' is; it is exposition. Although who is the founders and history of the company; and its sense of social responsibility? how the social role of the company contributes not just to the community, but also to the company's success.
Evaluate your company in terms of its ethical characteristics: what makes it a force for the good? How does it contribute to the well-being of its communities? What is the company's mission statement? Do they have a CSR component at their website? What is it like?
Would you want to work at this company? Why?