Evaluate your closest competitor


Discussion:

Instructions: Answer the following questions below, which refer to the Micromatic Solo Exam you completed in class. Be specific in your answers, and make sure to reference data from the exam itself to support your answers. DO NOT give answers without supporting DATA. Answers without adequate supporting data will receive lower scores. Also, use concepts from the class (textbook, lectures, discussions, etc.) to support your answers below. Incorrect usage (or failure to use) course concepts will also result in a lower score (if their omission influences the logic of your answers). This assignment requires individual effort only (no help from any other person is allowed). Any plagiarism or cheating will result in a zero on the exam, and may result in a failure of the course. You may use this document as a template to provide your answers, or you may submit a separate answer sheet. Answers must be provided in a typed format.

Micromatic Final Questions:

1. Describe three actions you took in the Micromatic Final Exam to support your strategy (strategies) in the plan of action you submitted before the Exam began. List your strategy and in your answer, be specific - use data from the simulation to support your answer.

2. What evidence can you cite from the simulation that your chosen strategy worked well (or did not work well)? Make sure you discuss the decision to compete in (and produce in) all three regions (or not). Also, make sure you discuss decisions to add capacity (or not), and why you made these decisions.

3. Describe your process of evaluating feedback from decisions you made in the environment. Provide four  examples where you made a decision, analyzed the environmental/competitive response, and adjusted your strategy (or explain why you did not adjust your strategy).

4. Evaluate your closest competitor (of the five computer companies). Who is your competitor? What was their strategy? Were they effective in competing against you? Explain.

5. Imagine you are running a company in Micromatic in Quarter 1. Explain how you would create sustainable competitive advantage for your company. Be specific about the decisions you would make to do this, and why you think it would work.

Attachment:- Micromatic Team Case Study.rar

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Marketing Management: Evaluate your closest competitor
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