Compare, contrast and evaluate two areas in the field of business.
Assignment aim: the aim of this assignment is to identify two related areas in business to compare, contrast and evaluate using secondary research.
This assignment requires you to choose two areas in the field of business. You are required to do the following:
1. say why you have chosen these areas- why it is important to focus on them
2. analyse and describe the similarities and differences of the two areas
3. provide a brief evaluation of the areas before concluding the essay.
Structure
You should use a matrix in planning your essay. In addition to comparing (identifying similarities) and contrasting (identifying differences) the two areas you have chosen, you are also required to give a rationale behind choosing the topic. You can do this in the essay introduction by giving the reason why is it useful or important to compare and contrast these two areas. In the conclusion or, in a separate paragraph before the conclusion, you should include a short evaluation of the 2 areas, for example. which area is stronger, more important, more profitable, more effective, more efficient, more beneficial, more successful, more relevant to the situation today.
Length: 1000 words. Does not include the list of references.
The Tittle: Comparison of the marketing techniques used by BMW and Mercedes