Discussion Post: Donatos- Finding the New Pizza
• Map the research design used by Donato's for new product development.
• Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
• Evaluate the test market Donatos used. What were its advantages and disadvantages?
• What measurement scales would you have used on the survey that was part of the in-restaurant product tests?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.