Discussion Post
Respond to the following: Brand Design Model, Brand Portfolio Molecule, and Brand Report Card.
o Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
o Assess the value of Calder and Reagan's Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two examples from a health care organization with which you are familiar that support the value of Calder and Reagan's Brand Design Model.
o Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two specific recommendations or solutions that can help a health care facility improve patient satisfaction.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.