Evaluate the trends in the digital marketing domain


Assignment Problem:

Introduction:  This section must cover the following agenda.

Company profile: The learner shall provide a brief introduction of the chosen organization with details on its mission, vision, headquarters, key operational areas, business activities, subsidiaries of the company, geographic presence of the company (globally), number of employees, clients, and competitors.

Critical Analysis. The learner needs to provide critical analysis in the following sections:

The learner needs to critically evaluate the trends in the digital marketing domain (on a global scale) and analyse how they pose challenges to the chosen organization.

Furthermore, discuss how the chosen organization overcomes these challenges.

Recommendations and Conclusions and references: Overall recommendations and final conclusion to be given for the chosen organisation. 

The work must also adhere to the Harvard Style Referencing System with in-text citations.

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Marketing Management: Evaluate the trends in the digital marketing domain
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